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Manufacturers Add Life To Hair Care Market

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By: TOM BRANNA

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Last year was a busy one for new product launches in the U.S. hair care market, according to analysts at Euromonitor International, as manufacturers sought to drive growth in an increasingly mature market. This strategy seems to be working, with Euromonitor International forecasting value growth of 2% for the U.S. hair care market in 2006, a significant improvement on 2005, when the market declined by 0.6%. Men represent one specific consumer segment that had fallen under the spotlight of hair c...

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